On Running's LightSpray Cloudmonster 3 Hyper: A $280 Robot-Sprayed Shoe
Swedish shoemaker On Running has entered the lightness wars with its $280 LightSpray Cloudmonster 3 Hyper, a 190-gram shoe made of only eight pieces. The upper is sprayed together by a bioplastics-spewing robot, following the limited-release Cloudboom Strike LS. The shoe features a translucent toebox and bright green sole. On's Cloudmonster line has been particularly successful; in February, the company announced a deeper focus on the family, releasing the baseline $190 Cloudmonster 3 and the $220 Cloudmonster 3 Hyper alongside the LightSpray version. The LightSpray model stands out for its weight and fit: a bioplastic membrane molds to the foot, eliminating laces. Stability may be a concern, as the shoe allows more lateral give. Supply is limited, but On has scaled manufacturing in South Korea and hopes to resolve shortages later this year. The price is down from $330, and may drop further with increased production.
Key facts
- On Running's LightSpray Cloudmonster 3 Hyper costs $280 and weighs 190 grams.
- The shoe is made of eight pieces, with a robot-sprayed bioplastic upper.
- It follows the limited-release Cloudboom Strike LS.
- On announced in February a deeper focus on the Cloudmonster line.
- The baseline Cloudmonster 3 costs $190; the Hyper version costs $220.
- The LightSpray model has a bioplastic membrane that molds to the foot, eliminating laces.
- Stability may be a concern due to lateral give.
- Manufacturing has been scaled in South Korea; supply is limited but expected to improve.
Entities
Institutions
- On Running
- Adidas
- Nike
Locations
- South Korea