ARTFEED — Contemporary Art Intelligence

Omertá Business Lounge Branding by Victor Weiss

other · 2026-04-25

Victor Weiss designed the branding for Omertá, an exclusive business lounge and smokers' club in an unnamed metropolis, drawing on the ancient Sicilian code of silence. The visual identity features a stylized monogram logo, a palette of dark woods, rich textures, and subtle metallic accents, emphasizing discretion and luxury. The interior includes handcrafted furniture and curated art with subdued lighting. The digital presence includes a members-only website and discreet social media. The project was published on Behance on September 11, 2024.

Key facts

  • Omertá is an exclusive business lounge and smokers' club.
  • The branding was created by Victor Weiss.
  • The project was published on Behance on September 11, 2024.
  • The logo is a stylized monogram.
  • The color palette uses dark woods, rich textures, and metallic accents.
  • The interior features handcrafted furniture and curated art.
  • The website includes a members-only portal.
  • The social media presence is discreet.

Entities

Artists

  • Victor Weiss

Institutions

  • Behance

Sources