Omar Sy becomes Jaeger-LeCoultre brand ambassador in new 'The Hour Before' film

French actor and producer Omar Sy has joined Jaeger-LeCoultre's 'Friends of the Maison' circle. The watchmaker announced the partnership alongside a new episode of its series 'The Hour Before', which explores the unseen moments before major achievements. Sy, born in 1978 in Trappes, France, rose to fame with the 2011 film 'Intouchables', winning a César Award for Best Actor. He is also co-owner of Paris Basketball since 2025. In the interview, Sy discusses his return to comedy in 'French Lover', his role as Assane Diop in 'Lupin' (season four upcoming), and his upcoming portrayal of Alexandre Dumas in 'Dumas: Black Devil' (2027). He reflects on the importance of preparation and the 'hour before' success. Sy admires the Jaeger-LeCoultre Reverso for its blend of tradition and reinvention, paralleling his own career. The partnership emphasizes craftsmanship, patience, and authenticity.