OLLIN Wine Branding Combines Hand-Pressed Prints with Modern Design

Designer Veronika Kuziakina has created a comprehensive visual branding system for OLLIN wine, rooted in the Rioja wine region. The project emphasizes tactile print methods, beginning with hand-pressed ink marks on coarse paper. These prints, which capture natural imperfections like rough edges and ink shifts, were digitized and refined to form a crisp wordmark and monogram. The final logotype pairs organic lines with neat layout grids, applied to wine bottle glass with deep black ink on warm paper stock. The branding extends to bottle labels, shipping crates, and paper wraps, using thick paper with debossed marks for a tactile feel. The monogram appears as a seal on cork tops and neck bands. The color palette includes natural paper tones, rich grape shades, and dark black, allowing paper texture to remain prominent. The system balances raw craft with commercial structure, incorporating neat grid lines for harvest dates, origin details, and volume stats on the front label. The project demonstrates how print crafts can enhance modern wine branding without extra art, ensuring clean typography for readability on dark glass. The full identity work is showcased on Veronika Kuziakina's portfolio.