Oliviero Toscani's Logo for New Italian Left Party Rejected
Oliviero Toscani designed a logo for the nascent Italian left-wing party MDP (Movimento Democratico e Progressista), but it was rejected by party leaders. The party, formed by former PD members including Massimo D'Alema, Pier Luigi Bersani, and Roberto Speranza, is seeking to unite with other leftist groups such as Possibile and Sinistra Italiana ahead of the 2018 general election. Toscani proposed the name 'MAX' and a bold red logo, but concerns over associations with D'Alema (whose first name is Massimo) led to its rejection. Toscani expressed anger, calling the politicians 'coglioni' and criticizing their graphic design sensibility. The logo was leaked to the press in an inaccurate reproduction, further angering Toscani. The party continues to seek a name and identity, with the goal of surpassing the electoral threshold to enter Parliament.
Key facts
- Oliviero Toscani designed a logo for the new Italian left party MDP.
- The logo was rejected by party leaders.
- Toscani proposed the name 'MAX' for the party.
- The party is a split from the PD, led by Massimo D'Alema, Pier Luigi Bersani, and others.
- Toscani criticized the politicians' lack of graphic design understanding.
- The logo was inaccurately reproduced in the press.
- The party aims to unite with other leftist groups for the 2018 election.
- Toscani worked for free, citing 'civil commitment'.
Entities
Artists
- Oliviero Toscani
Institutions
- MDP
- Partito Democratico
- Possibile
- Sinistra Italiana
- Artribune
- Vanity Fair
- Repubblica
Locations
- Italy