Oki Sato on Nendo's Design Philosophy and Upcoming Taipei Retrospective
Oki Sato, the mind behind Studio Nendo, shares insights into his design methodology and partnerships with Italian firms in anticipation of the 'The Space in Between' exhibition at Design Museum Holon. He emphasizes the importance of nurturing small concepts, drawing from everyday experiences, and personally choosing his collaborators. His prominent clients include Giulio Cappellini, Patrizia Moroso, and Claudio Luti. Sato likens his creative process to that of a chef working with available ingredients, while reflecting on his Japanese heritage. Featured works include the Ribbon stool, Cabbage chair, and Thin Black Lines. Curated by Maria Cristina Didero, the exhibition showcases a thematic selection of his previous projects. Additionally, Sato reveals plans for a retrospective in Taipei in August 2016, with Studio Nendo venturing into architecture, film, and IoT.
Key facts
- Studio Nendo founded in 2002 in Tokyo by Oki Sato (born 1977 in Toronto).
- Sato starts every project from a small idea and nurtures it.
- He is inspired by observation of daily life.
- Studio Nendo employs twenty-five designers.
- Sato never chooses projects based on budget or timeline, but on people involved.
- Key clients include Giulio Cappellini, Patrizia Moroso, and Claudio Luti.
- Favorite projects: Ribbon stool (Cappellini), Cabbage chair (Issey Miyake), Thin Black Lines (Phillips de Pury at Saatchi Gallery).
- Exhibition 'The Space in Between' at Design Museum Holon runs until October 29, 2016, curated by Maria Cristina Didero.
- A new retrospective in Taipei in August 2016 will focus on window shopping.
- Studio Nendo is expanding into architecture, film, animation, crowdfunding, IoT, and consulting.
- Siam Department Store in Bangkok is a recent architecture project.
- Didero highlights Sato's spontaneity, hard work, and passion.
- Design Museum Holon's director is Galit Gaon.
- The exhibition involves a triangulation between Israel, Italy, and Japan.
Entities
Artists
- Oki Sato
- Maria Cristina Didero
- Giulio Cappellini
- Patrizia Moroso
- Claudio Luti
- Issey Miyake
- Galit Gaon
Institutions
- Studio Nendo
- Design Museum Holon
- Cappellini
- Moroso
- Kartell
- Issey Miyake
- Phillips de Pury
- Saatchi Gallery
- Siam Department Store
- Artribune
Locations
- Tokyo
- Toronto
- Holon
- Israel
- Italy
- Japan
- Taipei
- Bangkok
- Thailand
- London
- United Kingdom