Okay So Branding: Playful Design for Gen Z Q&A Platform
The Branding People (tbpmx), a branding agency, has crafted a visual identity for Okay So, an online platform aimed at Gen Z, where adolescents can inquire about sexuality, identity, and relationships. Experts back the app, ensuring reliable responses. The graphic design merges playful elements with seriousness, utilizing a pastel color palette with high contrast, a modern logotype, and approachable emoji icons, alongside suggestive illustrations tied to sexual education. This design seeks to foster a welcoming and inclusive community that encourages open discussions without shame.
Key facts
- Okay So is an online platform for Gen Z.
- Teenagers can ask questions about sexuality, identity, and relationships.
- The app is supported by experts providing accurate answers.
- The Branding People (tbpmx) created the branding.
- The graphic system uses a high-contrast pastel color palette.
- The logotype is progressive.
- Emoji iconography and suggestive illustrations are used.
- The design aims to be inclusive, informative, and helpful.
Entities
Institutions
- The Branding People
- tbpmx