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OK Go's new music video uses 567 printers to create analog pixel art

digital · 2026-05-05

The US band OK Go has released a new music video for their 2014 song 'Obsession' that uses 567 printers and thousands of colored sheets of paper to create animated patterns. The video, directed by the band led by Damian Kulash, relies on timelapse editing rather than synthetic special effects, with printers spitting out paper to form changing designs like pixels on a screen. The band recommends viewing at 1440 or 2160p resolution on YouTube to avoid distortion. All paper used will be recycled, and proceeds will be donated to Greenpeace. The video continues OK Go's tradition of spectacular analog visual experiments, following their previous single 'The One Moment' from the same album 'Hungry Ghosts' (2014).

Key facts

  • 567 printers were used in the video
  • The video is for the song 'Obsession' from the album 'Hungry Ghosts' (2014)
  • The band is led by Damian Kulash
  • The video uses timelapse editing instead of synthetic effects
  • Viewers are recommended to watch at 1440 or 2160p resolution
  • All paper will be recycled
  • Proceeds will be donated to Greenpeace
  • The video continues OK Go's tradition of analog visual experiments

Entities

Artists

  • Damian Kulash
  • OK Go

Institutions

  • Greenpeace
  • Artribune
  • Politecnico di Milano
  • NABA

Sources