OK Go's New Music Video 'The One Moment' Explodes in Slow Motion
The US band OK Go released a new music video for their single 'The One Moment', which garnered 3.5 million views in just four days. The video was shot in 4.2 seconds and then slowed down to nearly four minutes, featuring a series of explosive and spectacular images. A behind-the-scenes video explains the production process. The band continues its decade-long tradition of creative experimentation, evolving from amateur videos shot in gardens or gyms to more ambitious productions with higher concepts and budgets.
Key facts
- The video for 'The One Moment' was viewed 3.5 million times in four days.
- The video was shot in 4.2 seconds and slowed down to nearly four minutes.
- The band OK Go has a decade-long tradition of creative video experimentation.
- The video features explosive and spectacular slow-motion imagery.
- A behind-the-scenes video explains how the video was made.
- The band's early videos were amateur, shot in gardens or gyms.
- The band's later productions are more ambitious in concept and budget.
- The article was written by Valentina Tanni.
Entities
Artists
- OK Go
- Valentina Tanni
Institutions
- Artribune
- Politecnico di Milano
- Naba – Nuova Accademia di Belle Arti