OHDUDI Creates BRYN Coffee House Brand Identity with Bold Red and Oversized Typography
OHDUDI, a design firm, has developed a striking brand identity for BRYN, a new coffee shop. The design features a bold deep red color, which contrasts sharply with the usual neutral tones found in cafés. The logo prominently displays the shop’s name in an impressive 200pt slab serif font, alongside the tagline “COFFEE STARTS AT ORIGIN.” For packaging, the font size increases to a dramatic 400pt in black on a white backdrop. Additionally, the packaging specifies the coffee’s origin coordinates. The overall design strategy includes minimalist text on red cups accented with grey, showcasing OHDUDI’s creative approach, highlighted on Behance.
Key facts
- OHDUDI created a complete brand identity for BRYN coffee house.
- The identity uses deep red (#C41010) as a dominant field, not an accent.
- The slab serif wordmark is set at approximately 200pt, with a 400pt version on labels.
- Tagline 'COFFEE STARTS AT ORIGIN' threads through the letterforms.
- Packaging includes farm-level origin coordinates like 'Las Nubes / Rosa Elena Muñoz / C.08 / Single Origin.'
- Red cups are paired with neutral grey, with restrained typography.
- The red color is symbolic in a Middle Eastern context.
- OHDUDI handled naming, strategy, and visual direction for the project.
Entities
Institutions
- OHDUDI
- BRYN
- Behance