Obiettivo lamp uses data to raise awareness about world hunger

The lamp Obiettivo, created by cyber-artists Salvatore Iaconesi and Oriana Persico, aggregates data from UN, UNDP, World Bank, OECD, and World Poverty Clock to visualize the spread of world hunger through light intensity and distribution. First presented in May 2019 at the art+b=love festival in Ancona, the lamp reimagines domestic lighting as an informative interface fostering empathy and communication. It is the first experiment in the duo's broader research line called "Datapoiesis," which aims to transform everyday objects into tools for understanding complex planetary issues like poverty, climate change, energy, migrations, health, and education. The lamp has been acquired by the Collezione Farnesina, the contemporary art and design collection of the Italian Ministry of Foreign Affairs. Iaconesi and Persico plan to develop further datapoietic objects with a focus on public space and active community participation, starting with a fall school in November at the former Olivetti factories in Ivrea, now revitalized by ICONA.