Obamas launch Higher Ground Productions with Netflix deal
Barack and Michelle Obama have founded a new production company, Higher Ground Productions, in partnership with Netflix. The company will produce series, documentaries, and docu-series highlighting issues the former president championed during his eight years in office. The announcement was made by Netflix via Twitter on May 21, 2018. Obama stated the venture aims to cultivate talent and voices that promote empathy and understanding, explicitly ruling out political attacks on the Trump administration. The Obamas are also working on their memoirs: Michelle's Becoming is due in fall 2018, while Barack's has no release date yet.
Key facts
- Barack and Michelle Obama founded Higher Ground Productions
- The company will produce content for Netflix
- Netflix announced the deal on Twitter on May 21, 2018
- Content will include series, documentaries, and docu-series
- Obama said the venture is not intended for political purposes
- Michelle Obama's memoir Becoming is expected in fall 2018
- Barack Obama's memoir has no official release date yet
- The Obamas will not use Netflix to attack the Trump administration
Entities
Artists
- Barack Obama
- Michelle Obama
Institutions
- Higher Ground Productions
- Netflix
- Artribune
Locations
- United States
- Casa Bianca