Oasis and Adidas launch 'Original Forever' campaign ahead of 2025 reunion tour

Oasis has made their first public appearance since announcing their reunion tour, not on a concert stage but in a new Adidas advertising campaign. Liam and Noel Gallagher posed together for the first time in years for 'Oasis Live '25 x Adidas Originals', a capsule collection that revives 1990s Britpop aesthetics with a modern visual language. The campaign, titled 'Original Forever', honors 30 years of shared originality between the German sportswear brand with British streetwear roots and the iconic Manchester band. A three-minute short film, premiered on Channel 4 in the UK and later on social media, intercuts archival concert footage with new cinematic shots, featuring Liam Gallagher singing 'Live Forever' from the 1994 debut album 'Definitely Maybe'. The collection includes 26 pieces—Firebird tracksuits, raglan shirts, bucket hats, and coach jackets—in the band's signature white, black, and navy colors, directly referencing 1990s streetwear and sportswear styles. Items will be sold exclusively at venues during the Oasis Live '25 tour and through Adidas's official digital channels. The campaign marks a public reconciliation between the famously feuding brothers and serves as a visual and symbolic prelude to their global tour starting in 2025.