NYX Hotel Milan Hosts Digital Seed Project for Milan Design Week 2025

The NYX Hotel Milan by Leonardo Hotels is participating in the Fuorisalone 2025 with the 'seMI' project, running from April 7 to 13. The initiative transforms the hotel into an interactive ecosystem blending nature, craftsmanship, and technology. Visitors receive a personalized QR code as a 'digital seed' to explore events, projects, and designers. Key attractions include the 'Centrale' installation by Barone Italia, a brass sculpture with a mirrored base, and a futuristic greenhouse serving as an incubator for ideas. On April 11, a wine tasting by Francesca Carannate takes place. Workshops involve students from Politecnico, NABA, IED, and Abadir participating in the seventh edition of Orografie, with the winning project entering production. Discussions on AI's role in supporting human creativity are also featured. The project is supported by Barone Italia, Interior Design Milano, Orografie, and D'ORO COLLECTION.