NYC Vintage Stores Predict Summer 2024 Trends: From Rock Star to Collector Era
Vogue surveyed five New York City vintage stores—Rogue, Awoke Vintage, Sorbara's, 313 New York, and Seven Wonders Collective—to identify the top trends for summer 2024. Store owners report a shift away from last year's 'Pucci Summer' toward distinct micro-eras: 'Rock Star Summer' (313 New York) with leather and punk aesthetics, 'Collector Era' (Seven Wonders Collective) mixing eras, and 'uniform dressing' (Sorbara's) with classic Ralph Lauren and Levi's. Popular brands include Issey Miyake, Jean Paul Gaultier, Roberto Cavalli, Ann Demeulemeester, and Saint Laurent. Specific requests range from Victorian/Edwardian garments to wedding guest outfits. The RealReal reports a 122% year-over-year increase in Y2K style searches.
Key facts
- Vogue interviewed five NYC vintage stores for summer 2024 trends.
- Stores include Rogue, Awoke Vintage, Sorbara's, 313 New York, and Seven Wonders Collective.
- Last year's trend was 'Pucci Summer'.
- 313 New York declares a 'Rock Star Summer' with leather and punk looks.
- Seven Wonders Collective calls it the 'Collector Era' mixing different eras.
- Sorbara's sees a surge in uniform dressing with Ralph Lauren and Levi's.
- Popular brands include Issey Miyake, Jean Paul Gaultier, Roberto Cavalli, Ann Demeulemeester, and Saint Laurent.
- The RealReal reports Y2K searches up 122% year over year.
Entities
Institutions
- Rogue
- Awoke Vintage
- Sorbara's
- 313 New York
- Seven Wonders Collective
- Vogue
- The RealReal
- Hollister
- Miss Me
- Cavalli
- Gucci
- Cop.Copine
- Miss Sixty
- Levi's
- Giorgio Armani
- Ralph Lauren
- Ann Demeulemeester
- Plein Sud
- Saint Laurent
- Issey Miyake
- Jean Paul Gaultier
- Roberto Cavalli
- Marithé + François Girbaud
- Abercrombie
- Prada
- J. Crew
- Donna Karan
- Chanel
- Pleats Please
Locations
- New York City
- Lower East Side
- Williamsburg
- Bushwick
- CBGB
- Le Dive