NUINO: Bold Footwear Repair Branding by Plural Branding Studio

Plural Branding Studio and Álex López have designed a bold visual identity for NUINO, a footwear repair brand. The project, featured on Abduzeedo, showcases a comprehensive branding system that reimagines shoe care as a vibrant, design-forward service. The design incorporates a custom octagonal display typeface, a color palette of grey, off-white, and black with acid red accents, and motifs like shoe sole prints. The identity extends across print, web, and apparel, including poster grids, stitching pattern sheets, digital loops, cotton caps, shop signs, and care tags. The system emphasizes clear grid layouts and strong contrast to ensure readability across all applications. The project aims to bring fresh energy to the traditional repair trade through targeted branding, balancing color, typography, and layout for a cohesive and practical visual language.