Nss Magazine Cover 'Ti Odio Milano Ti Amo' Explores Love-Hate for Milan

Nss magazine has released its seventeenth digital cover, titled 'Ti Odio Milano Ti Amo' (I Hate You Milan I Love You), capturing the city's growing disillusionment amid rising costs of living and safety concerns. The cover features voices from emblematic Instagram accounts like Le più affascinanti di Milano, Sciuraglam, Milanesi a Milano, milanosulset, La ghey, Book Club Zero Sbatti's Carlotta Sanzogni, and Milano tra le righe. From February 16 to 25, 2024, a pop-up space called Edicola Magenta will be set up at Corso Magenta 24, a former newsstand restored by the nonprofit cultural association Zona Blu, serving as an exhibition space and cultural hub for public debate. The launch event on February 16 at 6 PM includes music and free beer at the venue, continuing later at the Apollo club in via Giosuè Borsi. Merchandise such as T-shirts, sweatshirts, and tote bags in white, gray, and yellow will be available. The project reflects on Milan's quality of life and cost of living as the city prepares for the 2026 Winter Olympics and municipal elections.