ARTFEED — Contemporary Art Intelligence

Novig Surpasses $125 Million in First-Week Trading Volume

economy-finance · 2026-08-18

Novig, a sports prediction market company, reported more than $125 million in notional trading volume during its debut week, according to information provided to CNBC. This launch-week performance surpassed the first-week figures of competitors Kalshi, Polymarket U.S., Underdog, and DraftKings' exchange DKeX, based on data compiled by Novig. The comparison underscores a strong market entry amid intensifying competition among prediction platforms.

Key facts

  • Novig exceeded $125 million in notional trading volume in its debut week.
  • The figure was reported to CNBC by Novig.
  • Novig's first-week volume topped that of Kalshi, Polymarket U.S., Underdog, and DraftKings' exchange DKeX.
  • The comparisons were based on figures compiled by Novig itself.
  • Novig is a sports prediction market company.
  • The debut week outperformed the initial weekly volumes of its rivals.

Entities

Institutions

  • Novig
  • CNBC
  • Kalshi
  • Polymarket
  • Underdog
  • DraftKings
  • DKeX

Locations

  • United States

Sources