Nova Root Skincare Brand Identity by Hammad Ali Shah
Hammad Ali Shah has crafted a distinctive identity for the skincare brand Nova Root, featuring a modern geometric monogram. The design incorporates a rich hunter green and antique gold palette, with a notable 2x2 pattern of interlocking square spirals in gold against a circular green backdrop. The brand name creatively combines the two O's into a single circular shape. This aesthetic is reflected across various products, including business cards, dark glass dropper bottles, and lipstick tubes, all showcasing gold foil and a textured terrazzo notebook. Rather than nature themes, the design leans on geometric shapes for a bold, warm appearance.
Key facts
- Nova Root is a skincare brand identity by Hammad Ali Shah.
- The monogram is a 2x2 grid of interlocking square spirals.
- Colors are hunter green and antique gold.
- The wordmark ligature joins the two Os in NOVA ROOT.
- Packaging includes a dark glass dropper bottle and lipstick tube.
- Materials include gold foil stamps and terrazzo-textured notebook.
- Design avoids leaf motifs and sans-serif naturalism.
- The project is featured on Behance.
Entities
Artists
- Hammad Ali Shah
Institutions
- Behance