NoTube Contest: Searching for the Most Useless Video Online

The seventh edition of the NoTube Contest, conceived by the Italian artist collective IOCOSE, invites participants to find the most useless video on YouTube. The contest critiques the overwhelming volume of content uploaded to the platform—approximately 300 hours of video per minute—and the paradox of visibility, where only popular videos are easily discoverable. Entries must be obscure, untitled, untagged, and uncategorized, making them nearly impossible to find through standard search. The deadline for submissions is December 13, 2016. The award ceremony will take place on December 16 at Il Colorificio in Milan, coinciding with the opening of IOCOSE's solo exhibition "Failing Forward." The winner receives a voucher for free pasta at Pasta Pomodoro in San Francisco, a restaurant located opposite YouTube's headquarters—a prize deliberately as useless as the contest theme.