Notkunst: Conceptual Bags Blending Art and Fashion
Notkunst, a brand from Turin established by designer Mafalda Tedesco and visual artist Silvio Valpreda, specializes in haute couture bags that fuse contemporary art with practical design. With retail locations in Switzerland, South Korea, and Japan, the brand offers 'conceptual bags' for all genders, characterized by sleek lines and hidden seams. Their creations embody a nomadic ethos, emphasizing the importance of lightweight, multifunctional items. The artistic process includes deep explorations of perception and social environments, utilizing mediums such as video and photography. They perceive fashion as a counterpoint to mainstream identity narratives, referencing Iranian women and Italian anti-fascists. Upcoming initiatives feature wearable designs, artist books, and Tedesco's 'future human wrapping' lab, along with Valpreda's works 'Capitalocene' (2020) and 'Corpo' (2022).
Key facts
- Notkunst means 'emergency art' in German.
- The brand is based in Turin, Italy.
- Founders are Mafalda Tedesco and Silvio Valpreda of Lumago tailoring house.
- Bags are designed for both women and men.
- Notkunst has stores in Switzerland, South Korea, and Japan.
- The brand uses video, photography, writing, and installations in its creative process.
- Future projects include wearable items and artist books.
- Valpreda published 'Capitalocene' (2020) and 'Corpo' (2022).
Entities
Artists
- Mafalda Tedesco
- Silvio Valpreda
Institutions
- Notkunst
- Lumago
- ADD edizioni
- Eris edizioni
Locations
- Turin
- Italy
- Switzerland
- South Korea
- Japan
- Pristina
- Kosovo