Nora Turato's pool7 at ICA London interrogates language authenticity amid AI influence
Nora Turato's inaugural solo exhibition in the UK, titled pool7, is currently on display at ICA London. It showcases around 1,800 A4 printouts featuring minimal text fragments that delve into modern linguistic phenomena since 2017. The exhibition addresses themes such as pelvic pain, TikTok culture, and digital corporeal experiences. A dimly lit space presents a fifteen-minute monologue featuring diverse vocal tones, complemented by silent videos of the artist executing vocal exercises. Unlike her earlier works that utilized found texts, pool7 centers on Turato's original compositions. The exhibition critiques the evolution of corporate language, referencing Frederick Winslow Taylor's 1911 principles and examining authorship in the AI era. It runs indefinitely at ICA London.
Key facts
- Nora Turato's exhibition pool7 is her first UK solo show
- The installation features approximately 1,800 A4 printouts on ICA London's walls
- A fifteen-minute recorded monologue plays in a darkened annex room
- Turato's native language is Croatian and she learned English as "other people's words"
- Previous pool series used found text from 2017-2023 including wellness mantras and memes
- Researchers identified 21 lexical items overused by ChatGPT in scientific writing between 2021-2024
- Frederick Winslow Taylor's 1911 scientific management book influenced corporate language
- Tech reporter Casey Newton raised concerns about AI diluting human text data in 2023
Entities
Artists
- Nora Turato
- Ed Atkins
- Joan Didion
- Ernest Hemingway
- Carol Neblett
- Frederick Winslow Taylor
- Claude Levi-Strauss
- Sigmund Freud
- Edward Bernays
- Betty Crocker
- Madonna
- Isabelle Bucklow
- Casey Newton
Institutions
- ICA London
- OpenAI
- Florida State University
- Max-Planck Institute
- Émergent magazine
- ArtReview
Locations
- London
- United Kingdom
- Croatia