Nolan's 'The Odyssey' Boosts Assassin's Creed Odyssey Player Engagement by 90%

The release of Christopher Nolan's film adaptation of Homer's 'The Odyssey' in IMAX on July 17 led to a remarkable rise in player engagement for Ubisoft's 2018 title, 'Assassin's Creed: Odyssey.' According to Alinea Analytics, the number of active players nearly doubled from 122,000 to 233,000 within just 10 days, marking a 90% increase. Console activity saw significant growth, with PlayStation players rising 94% to 114,000 and Xbox users increasing by 134%, from 36,000 to 84,000; only 26% of new players originated from Steam. Rhys Elliott from Alinea pointed out that subscription services like PS Plus and Game Pass played a role in this surge. Additionally, game sales reached 400,000 copies year-to-date, showcasing the impact of Nolan's film across media.