ARTFEED — Contemporary Art Intelligence

Noemi Tarantini challenges beauty as a tool of classism and nationalism in culture

opinion-review · 2026-04-26

Noemi Tarantini, a 28-year-old content creator boasting nearly 40,000 followers on TikTok and 12,000 on Instagram, challenges the concept of "beauty" in Italian society. In an interview with Artribune, she contends that this notion promotes classism and nationalism, stemming from elite preferences. Her realization was sparked by a remark from professor Pierluigi Sacco during her master's thesis defense. Since 2020, she has observed the pervasive use of "beauty," which she believes lacks meaning. Tarantini connects it to the commercialization of cultural heritage and the neglect of systemic issues, such as the low pay for cultural workers. She criticizes the Artemisia Gentileschi exhibition in Genoa for featuring a "rape room" and champions "relevance" over beauty, suggesting various books and her podcast "Le Comari dell'arte."

Key facts

  • Noemi Tarantini is a content creator with 40k TikTok and 12k Instagram followers.
  • She uses the handle Etantebellecose.
  • She critiques the concept of beauty as classist and nationalist.
  • She was influenced by professor Pierluigi Sacco during her master's thesis defense.
  • She started creating content in 2020.
  • She criticized the Artemisia Gentileschi exhibition in Genoa organized by Fondazione Genova, curators Costantino D'Orazio and Anna Orlando, and Arthemisia.
  • She advocates replacing 'beauty' with 'relevance' in cultural heritage.
  • She co-hosts the podcast 'Le Comari dell'arte' with Barbara Caltabiano, Tea Fonzi, and Yasmin Riyahi.

Entities

Artists

  • Noemi Tarantini
  • Pierluigi Sacco
  • Artemisia Gentileschi
  • Costantino D'Orazio
  • Anna Orlando
  • Mark Fisher
  • Massimo Montella
  • Simona Bodo
  • Anna Chiara Cimoli
  • Claire Bishop
  • Tomaso Montanari
  • Barbara Caltabiano
  • Tea Fonzi
  • Yasmin Riyahi
  • Marco D'Eramo
  • Sarah Gainsforth
  • Giulia Giaume

Institutions

  • Artribune
  • Fondazione Genova
  • Arthemisia
  • Non Una di Meno
  • European Commission
  • Le Comari dell'arte

Locations

  • Italy
  • Genoa
  • Florence
  • Naples

Sources