Nocs Provisions and Audubon Launch Bird-Inspired Binoculars with Woven Straps
Nocs Provisions and the National Audubon Society have released Shared Ground, a limited-edition optics collection featuring binoculars with custom woven tapestry straps inspired by five North American bird species: Ruddy Duck, Great Cormorant, Crested Caracara, Summer Tanager, and California Scrub-Jay. Each strap reflects the bird's habitat, such as marshes, forests, or scrublands. The straps are not sold separately. Prices start at $210, and proceeds support habitat conservation through Audubon. The collaboration aims to foster connection between people and nature.
Key facts
- Nocs Provisions and National Audubon Society collaborated on Shared Ground collection.
- Collection includes five limited-edition optics kits.
- Each kit has a binocular and a woven strap inspired by a bird species.
- Bird species: Ruddy Duck, Great Cormorant, Crested Caracara, Summer Tanager, California Scrub-Jay.
- Straps are not available separately.
- Prices start at $210.
- Proceeds support habitat conservation.
- Collection available now as limited edition.
Entities
Institutions
- Nocs Provisions
- National Audubon Society
- Audubon
Locations
- North America