Nike Pro Hijab: Sportswear Giant Targets Muslim Athletes

Nike has announced the Pro Hijab, a sports hijab featuring the iconic swoosh logo, set to launch in spring 2018. The accessory addresses a genuine need for Muslim female athletes, but its symbolic value is key: Nike aims to capture the attention of the world's 1.6 billion Muslims. The accompanying ad campaign, "What Will They Say About You?," targets this demographic, particularly in Turkey and Jordan where Western-style dress is advancing. The timing is strategic, coinciding with political tensions like Trump's Muslim ban and far-right movements in Europe. Nike avoids overt political statements, instead leveraging sport as a unifying platform. The launch video is already spreading virally across the 22 Arab League countries, demonstrating Nike's marketing savvy: a product that sells itself.