Nike Football Summer Campaign Featuring Ronaldo, Mbappé, Haaland, and Kim Kardashian

Nike has launched a summer campaign centered on football, using a series of Polaroid images to preview twelve weeks of content, collaborations, and surprises. The campaign celebrates football in the places where it is most lived: fields, streets, stadiums, and even playlists accompanying the most anticipated competition. Nike assembled an unexpected cast including football champions Cristiano Ronaldo, Kylian Mbappé, and Erling Haaland, musician Young Miko, and Kim Kardashian as the quintessential soccer mom. The common thread is a genuine relationship with the game, initially told through exclusive Polaroids. In the coming weeks, collaborations and cultural projects will follow. The underlying idea is that football is more than what happens on the field, and Nike aims to demonstrate this throughout the summer.