Nike film explores Nigerian football culture as unifying force
A new video titled 'This is Naija: A Nigerian Football Story' directed by Andrew Dosumnu and sponsored by Nike examines football's role as a unifying force in Nigeria. The film highlights how Nigerian players, many of whom now play in European leagues, learned the game on the streets rather than synthetic fields. Nigeria is the first African team to qualify for the 2018 FIFA World Cup and is participating for the sixth consecutive time. The video coincides with Nike's capsule collection for the team. Nigeria's final first-round match against Argentina is scheduled for June 26, 2018, at 8 PM.
Key facts
- Nigeria is the first African team to qualify for the 2018 FIFA World Cup.
- Nigeria participates in the World Cup for the sixth consecutive time.
- Many Nigerian players learned football on the streets.
- Andrew Dosumnu directed the video 'This is Naija: A Nigerian Football Story'.
- Nike sponsored the video and created a capsule collection for the team.
- Nigeria's final first-round match is against Argentina on June 26, 2018, at 8 PM.
- The film explores football as a universal language and connective tissue in Nigeria.
- The video covers football culture from Lagos to Abeokuta.
Entities
Artists
- Andrew Dosumnu
Institutions
- Nike
- Artribune
Locations
- Nigeria
- Lagos
- Abeokuta
- Argentina