Nicola Tanzini's 'I Wanna Be an Influencer' Explores Travel Influencer Phenomenon in Milan
A new exhibition in Milan documents the rise of travel influencers and 'Adjectival Tourism.' Photographer Nicola Tanzini's project 'I Wanna Be an Influencer' captures the standardized aesthetics of Instagram travel photos, from the Trevi Fountain to Bali's Temple of Lempuyang. Curated by Benedetta Donato, the show runs at Still Fotografia until June 16. Tanzini argues that influencer images treat locations as interchangeable backdrops, prioritizing likes over artistic value. The exhibition coincides with a broader shift in tourism driven by social media, where destinations are chosen for their 'instagrammability.'
Key facts
- Exhibition 'I Wanna Be an Influencer' by Nicola Tanzini at Still Fotografia, Milan, until June 16.
- Curated by Benedetta Donato.
- Tanzini is a photographer born in Pisa in 1964.
- Project documents travel influencers and their preferred locations.
- Influencer photos feature standardized aesthetics and poses.
- Common backdrops include Fontana di Trevi, Eiffel Tower, Sagrada Familia, Brooklyn Bridge, and Bali's Lempuyang Temple.
- Tanzini distinguishes influencer photography from artistic photography.
- The exhibition explores 'Adjectival Tourism' including ecotourism, walkscaping, emo tourism, and staycation.
Entities
Artists
- Nicola Tanzini
- Benedetta Donato
Institutions
- Still Fotografia
- Artribune
Locations
- Milan
- Italy
- Rome
- Paris
- Barcelona
- Bali
- Pisa
- Hong Kong
- Lago di Braies
- Louvre