New Balance Grey Days 2025 Campaign Launches with Athletes and Ambassadors
New Balance will launch its annual Grey Days campaign in May 2025, honoring the brand's signature grey color. The initiative will offer a range of grey-themed products priced between €40 and €180, accessible at New Balance shops, online, and through select global partners. The brand's affinity for grey dates back to the 1980s when it provided a more practical alternative to brighter colors favored by competitors. This year’s campaign features ambassadors such as Sydney McLaughlin-Levrone and Marvin Harrison Jr. Special events throughout May will showcase the new collections and explore grey's impact on fashion and athletics.
Key facts
- New Balance Grey Days campaign runs throughout May 2025.
- Grey was first introduced by New Balance in the 1980s for functional reasons.
- The collection prices range from €40 to €180.
- Ambassadors include Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., and Andrew Reynolds.
- Aminé raised the 'Grey Days' flag at the launch event.
- Quincy Wilson contributed a piece titled 'The Origins of Grey'.
- The collection is available at New Balance stores, online, and select retailers worldwide.
- Grey was chosen to blend with urban landscapes like asphalt and concrete.
Entities
Artists
- Aminé
- Quincy Wilson
Institutions
- New Balance