ARTFEED — Contemporary Art Intelligence

New analysis fuels debate over Portland's Keller vs PSU performing arts center

institutional · 2026-05-03

According to a recent Economic Impact Analysis conducted by Hunden Partners, the envisioned 3,200-seat performing arts center at Portland State University (PSU) is expected to produce an annual revenue of $98.2 million, surpassing the $84.9 million projected for a renovated Keller Auditorium. This report, released on April 29 by the PSU Foundation, indicates a 16% increase in spending, the creation of 378 jobs, and $1.8 million in lodging tax revenue. Advocates for the Keller, such as Elise Haas from Save the Keller, contend that the analysis fails to account for $50 million in yearly economic losses resulting from the venue's closure. Renovation costs for the Keller are estimated at $290 million, while the new PSU center could reach up to $447 million, with plans to open by 2030. A Metro report from March 2 highlighted $336 million in maintenance requirements for Portland's Centers for the Arts.

Key facts

  • Hunden Partners analysis: PSU center generates $98.2M annual economic impact vs $84.9M for renovated Keller.
  • PSU center would support 378 jobs, $17.9M in earnings, $1.8M in transient lodging taxes.
  • Keller supporters claim study ignores $50M/year economic damage of closing the venue.
  • Renovating Keller costs ~$290M; building new PSU center costs up to $447M.
  • Keller at 222 S.W. Clay St. needs seismic upgrades; 2020 report warned of collapse risk.
  • PSU Performing Arts + Culture Center at 310 S.W. Market St. includes 3,200-seat hall, 1,200-seat theater, hotel, conference center.
  • Previous Hunden study found Portland cannot support two Broadway-capable centers.
  • City Council decision pending; PSU targets 2030 opening.
  • Metro report: $336M maintenance needed for Portland's5 Centers; management transfers July 1, 2027.
  • 16-member Ex-Officio Table appointed by Mayor Keith Wilson advises on decision.

Entities

Institutions

  • Portland State University
  • Portland State University Foundation
  • Hunden Partners
  • Save the Keller
  • Portland's5 Centers for the Arts
  • Keller Auditorium
  • Arlene Schnitzer Concert Hall
  • Antoinette Hatfield Hall
  • Brunish Theater
  • Newmark Theatre
  • Winningstad Theatre
  • Portland Opera
  • Oregon Ballet Theatre
  • Metro
  • City of Portland
  • Multnomah County
  • Bora Architecture & Interiors

Locations

  • Portland
  • Oregon
  • United States
  • 222 S.W. Clay St.
  • 310 S.W. Market St.
  • 1037 S.W. Broadway
  • Southwest Main Street
  • Chicago
  • Illinois

Sources