Neutro: Art in Commercial Display Cases in Reggio Emilia
Founded in 2020 during the pandemic, Neutro is an exhibition space in Reggio Emilia that uses six disused commercial display cases in the city center. Artists are invited to interact with these cases, creating public-facing works. The current exhibition, "Massimo Carico" by Venetian design studio Zaven, runs until February 28, 2026. It features 23 shelves reinterpreted as protagonists, supported by a text by Cosimo Bizzarri and photographs by Giacomo Bianco. Neutro was founded by Andrea Da Villa, Silvia Lomi, and Matteo Messori. Each exhibition is accompanied by a publication with an external contributor's text. The space is self-accessible, open to anyone passing through the commercial passage connecting Piazza Prampolini to Via Emilia.
Key facts
- Neutro was founded in 2020 in Reggio Emilia.
- It uses six disused commercial display cases in the city center.
- The current exhibition is 'Massimo Carico' by Zaven.
- The exhibition runs until February 28, 2026.
- Zaven is a Venetian design studio.
- The exhibition features 23 shelves.
- The text for the exhibition was written by Cosimo Bizzarri.
- Photographs are by Giacomo Bianco.
- Founders are Andrea Da Villa, Silvia Lomi, and Matteo Messori.
- The space is located between Piazza Prampolini and Via Emilia.
Entities
Artists
- Massimo Carico
- Zaven
- Cosimo Bizzarri
- Giacomo Bianco
- Andrea Da Villa
- Silvia Lomi
- Matteo Messori
Institutions
- Neutro
- Artribune
Locations
- Reggio Emilia
- Italy
- Piazza Prampolini
- Via Emilia