Netflix Places Actor Nathan Shoop in Hollywood Billboard to Promote 'The Last House'

To promote the new film 'The Last House,' Netflix installed a live-in billboard in West Hollywood, Los Angeles, where actor Nathan Shoop lived for three days. The billboard, located at Selma Avenue and Sunset Blvd, was designed as a vine-covered house facade with a furnished living room visible through a window. Shoop, dressed in pajamas and a bathrobe, was seen eating cereal, listening to music, using binoculars, waving, and communicating with passersby via whiteboard, echoing the film's theme of isolation. He stayed from August 6–8, 2026, with the film releasing on Netflix on August 7. The stunt was part of a broader marketing campaign that included a trailer and press tour with stars Wagner Moura and Greta Lee. Netflix explained to The Hollywood Reporter that Shoop would maintain a sense of normalcy while 'stuck' in the elevated set 30 feet above ground. Shoop, an LA-based actor and senior experiential producer, updated his Instagram bio to 'The man in the billboard.' The film follows a family mysteriously trapped in their home after an unusual storm, with the tagline 'How long can you survive?' The promotion drew attention from Angelenos and was covered by outlets like People and Just Jared.