National Geographic Promotes 'Secrets of Bees' with Bee Hotel Billboards

To promote the new documentary 'Secrets of Bees,' released on March 31, 2026, as part of the Emmy-winning 'Secrets of' franchise, Disney and National Geographic have installed permanent bee hotels and a blooming billboard (bloomboard) across Manchester, England. The creative agency Meanwhile designed the installations, which serve as resting and nesting spots for solitary bees, using sustainably sourced cedar from already felled trees. In Heaton Park, a bloomboard surrounded by over 500 plants was erected with help from Build Hollywood and the Manchester & District Beekeepers' Association. The show explores bee social structures, diversity, and survival, filmed with specialized equipment over years of research. These functional advertisements aim to create positive change for bee populations.