Natalia Doroshenko Rebrands Pine & Fog Coffee Shop
Designer Natalia Doroshenko has created a new visual identity for Pine & Fog, a specialty coffee shop. The branding features a soft, natural color palette with organic illustrations of pine trees and fog, blending contemporary aesthetics with classic coffee culture symbols. The design extends to physical items such as custom cups, takeaway bags, stickers, and storefront signs, ensuring a cohesive experience. The project aims to make complex menu options easily digestible while fostering brand trust and community connection.
Key facts
- Natalia Doroshenko designed the branding for Pine & Fog coffee shop.
- The branding uses a soft, natural color palette and organic illustrations.
- The design includes custom cups, takeaway bags, stickers, and storefront signs.
- The identity balances structural simplicity with active personality.
- The updated logo offers a contemporary take on classic coffee culture symbols.
- The visual style combines simple packaging layouts with clean product photography.
- The branding aims to simplify customer interaction and make menu options digestible.
- The project demonstrates how strategic design can transform a local business.
Entities
Artists
- Natalia Doroshenko
Institutions
- Pine & Fog