Natalia Balabash Designs Sample Box for Foundation Coffee Roasters
Natalia Balabash came up with a unique packaging design for Foundation Coffee Roasters' sample box, treating it as a detailed layout task. The box features a sturdy metallic slider and displays a striking graphic—a scorched amber-and-blue pattern on the lid, with a bold grotesque wordmark on the base. Inside, there are four brushed-silver pouches, each showcasing a variation of the burn mark; Brazil’s is darker while Ethiopia’s is lighter. Each bag has a blue label at the bottom with clear white text indicating its origin and small tags for tasting notes. The design maintains a consistent grid, and still-life photos enhance the labels with props that reflect the flavors. Balabash’s approach creates a strong brand identity focused purely on pattern and text.
Key facts
- Natalia Balabash designed the sample box packaging for Foundation Coffee Roasters.
- The rigid metallic slide-open box has a scorched amber-and-blue thermal pattern on the lid.
- A condensed grotesque wordmark anchors the lower panel of the box.
- Four brushed-silver foil pouches inside each carry a version of the same burn mark.
- The diffusion of the burn mark shifts per variety: Brazil darker, Ethiopia lighter.
- A structured blue label panel on each bag has bold condensed white type for origin at 28pt.
- Small rounded pill tags carry the tasting notes.
- The grid is consistent across all four bags and the outer box.
- Still-life photography stages each variety with props reflecting its tasting notes.
- The design uses only pattern plus wordmark, no illustration or secondary palette.
Entities
Artists
- Natalia Balabash
Institutions
- Foundation Coffee Roasters
- Behance