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Nantucket Antique Store's 'No Influencers' Sign Sparks Backlash

other · 2026-08-03

A handcrafted wooden sign proclaiming 'No Influencers' at an antique shop in Nantucket has sparked debate. The sign, created by a local artist and commissioned by John Sylvia, the owner of Four Winds Craft Guild, was displayed prominently in the store. Sylvia, an experienced merchant, explained that he put up the sign due to influencers filming in his shop without consent, which he deems disrespectful. He mentioned that many customers feel like mere background characters in influencers' videos, often overwhelmed by groups that disrupt the small store. Influencer Paige Lorenze, with millions of followers, criticized the sign as anti-women, arguing that influencers generally aid local businesses. Sylvia, unaware of her remarks, expressed his disinterest in influencer culture. CNN likened the sign to the 'no photos' notices of the past, which have become challenging to enforce due to smartphones. This situation underscores the friction between traditional retail and the influencer-driven economy, especially in tourist hotspots like Nantucket, off Massachusetts.

Key facts

  • John Sylvia operates Four Winds Craft Guild on Nantucket.
  • Sylvia commissioned a local artist to create a wooden sign reading 'No Influencers'.
  • The sign was hung at the store and has caused a stir.
  • Influencer Paige Lorenze criticized the sign as anti-women.
  • Sylvia says influencers film without permission and clog the store.
  • CNN compared the sign to 20th-century 'no photos' signs.
  • The sign was reported on by PetaPixel on August 3, 2026.
  • Nantucket is an island off Massachusetts.

Entities

Artists

  • Paige Lorenze

Institutions

  • Four Winds Craft Guild
  • CNN
  • PetaPixel
  • The Cut

Locations

  • Nantucket
  • Massachusetts

Sources