Nahmad Projects Opens in Mayfair with Francesco Bonami Curated Inaugural Show

Joseph Nahmad, scion of the prominent art-dealing dynasty, has partnered with Italian former Sotheby's Milan specialist Tommaso Calabro to launch Nahmad Projects at 14 Cork Street in London's Mayfair. The space opens on June 9, 2016, with a mission to present interdisciplinary exhibitions, performances, and site-specific installations that challenge conventional perceptions of contemporary art. The inaugural project, titled 'I am NOT Tino Sehgal,' is curated by Francesco Bonami. It features 30 texts selected from an open call, each inspired by the practice of German performance artist Tino Sehgal. These texts will be performed continuously for 24 hours, one per day over 30 days. The gallery aims to differentiate itself from established neighboring blue-chip galleries like Gagosian, Hauser & Wirth, and Marlborough by offering experiential visits. The venture reflects a strategic move to revitalize Mayfair's art scene, which has faced criticism for becoming overly commercial and inaccessible.