Nadine Vicentini on Design as a Trojan Horse

In the latest episode of the Monopol podcast 'Fantasiemuskel', Nadine Vicentini, managing director of Bayern Design and organizer of the Munich Creative Business Week, discusses the intersection of design, business, and tradition. Vicentini, who studied physics and music, plays in the band G. Rag & die Landlergschwister, which reinterprets folk music with jazz and blues through improvisation. She draws parallels between this musical balance of continuity and innovation and her approach to design. Vicentini argues that artistic freedom and business are not contradictory; design significantly contributes to economic value creation, especially amid technological upheavals. She advocates for design to act as a 'Trojan horse'—disguised as an economic necessity to open spaces for radical new societal thinking. The podcast, hosted by Friedrich von Borries and Alexander Doudkin, explores the relationship between design and the economy.