MyPlant & Garden 2023: Milan's International Green Trade Fair Program
The international trade fair for the green sector, MyPlant & Garden, is scheduled to take place at Fiera Milano from February 22 to 24, 2023. This event will feature a variety of activities, including conferences, training sessions, exhibitions, and installations centered around plant and flower design. With the PNRR guidelines promoting urban gardening, real estate is increasingly incorporating gardens and green spaces, making accessories like pots and irrigation systems vital. A survey from 2022 revealed that the number of gardening enthusiasts in Italy grew from 16 million to 19 million between 2019 and 2020, while online gardening sales surged by 200%. Innovations in robotics, renewable energy, and water management will be highlighted, along with awards such as 'La città per il verde' and 'Smart mobilità.' GREEN ISLAND was established by Claudia Zanfi in 2001.
Key facts
- MyPlant & Garden takes place February 22-24, 2023 at Fiera Milano.
- The fair includes conferences, training courses, exhibitions, and installations.
- Gardening is an urban phenomenon supported by new technologies.
- Real estate transactions now often include green spaces due to PNRR guidelines.
- Online sales for gardening and outdoor furniture increased by 200%.
- Green-thumbed Italians rose from 16 to 19 million between 2019 and 2020.
- Aromatic plants resistant to drought and sustainable landscaping are trending.
- Awards include 'La città per il verde', 'I giardini di Myplant', and 'Smart mobilità'.
Entities
Artists
- Claudia Zanfi
Institutions
- Fiera Milano
- MyPlant & Garden
- Salone Internazionale del Verde
- GREEN ISLAND
- Artribune
- PNRR
Locations
- Milan
- Italy