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Myer's Bagels Removes AI-Generated Ads After Customer Backlash

digital · 2026-05-11

Myer's Bagels, a Montreal-style bagel shop in Burlington, Vermont, removed AI-generated promotional images from social media after customers criticized the posts on platforms including Reddit. Owner Adam Jones had used an unnamed AI company to create a hybrid of real photographs and AI-enhanced images for marketing, as the small business lacks a full-time marketing team. Jones also employs AI tools to analyze product sales. Following the backlash, Myer's Bagels apologized, stating the intent was to promote the business competitively, not to upset loyal customers. Jones expressed sadness over the reaction but acknowledged understanding public concerns about AI in marketing. He plans to continue using AI for business operations but will manage social media content more carefully. The incident reflects broader consumer skepticism toward AI-generated advertising, echoing previous controversies such as McDonald's Netherlands' pulled AI Christmas ad with distorted faces and Coca-Cola's criticized AI holiday campaign.

Key facts

  • Myer's Bagels is a bagel shop in Burlington, Vermont.
  • Owner Adam Jones used AI tools to analyze product sales.
  • Jones used an AI company to create promotional content mixing real photos and AI images.
  • Customers criticized the AI-generated ads on social media and Reddit.
  • Myer's Bagels removed the images and issued an apology.
  • Jones says AI will remain part of business operations but social media use will be better managed.
  • McDonald's Netherlands faced backlash for an AI Christmas ad with distorted faces.
  • Coca-Cola also faced criticism for an AI-generated Christmas ad.

Entities

Institutions

  • Myer's Bagels
  • WCAX-TV Channel 3 News
  • McDonald's Netherlands
  • Coca-Cola

Locations

  • Burlington
  • Vermont
  • United States
  • Netherlands

Sources