ARTFEED — Contemporary Art Intelligence

MVRDV's 'We Are All Experts': Architecture as Critical Practice

architecture-design · 2026-04-23

In a 2002 piece for artpress, Philippe Morel explores the Dutch architectural group MVRDV, established by Winy Maas, Jacob van Rijs, and Nathalie de Vries. MVRDV emerged from the 1991 Europan competition with their Berlin Voids project and challenges conventional approaches, viewing urbanism as a social experiment. They critique accepted expertise by employing Rem Koolhaas's 'paranoid-critical method' to create 'false facts.' A key aspect of their methodology is datascaping, detailed in Farmax (1998) and illustrated in Metacity/Datatown (1999) and Costa Iberica (2000). Maas's 2000 lecture highlights their anti-humanist perspective, promoting 'dangerous thinking.' The article frames MVRDV's contributions as a transformation of architecture in the context of global capitalism, where data serves as both beauty and critique.

Key facts

  • MVRDV was founded by Winy Maas, Jacob van Rijs, and Nathalie de Vries.
  • The Berlin Voids project won the Europan competition in 1991.
  • Datascaping was introduced in the 1998 publication Farmax.
  • Metacity/Datatown was exhibited at Galerie Aedes East in Berlin starting March 12, 1999.
  • Costa Iberica was published in 2000.
  • Winy Maas gave a lecture at the Centre Pompidou on May 17, 2000.
  • The Villa VPRO is a datascape building for a Dutch television group.
  • The article references Rem Koolhaas's 'paranoid-critical method' from Delirious New York.
  • MVRDV's slogan 'we are all experts' derives from the Make-World Festival in Munich (October 18–November 25, 2001).
  • The article was written by Philippe Morel, co-founder of ezct.org.

Entities

Artists

  • Winy Maas
  • Jacob van Rijs
  • Nathalie de Vries
  • Rem Koolhaas
  • Herman Hertzberger
  • Joseph Beuys
  • Mies van der Rohe
  • L. Hilberseimer
  • Guy Debord
  • Bruno Latour
  • Peter Sloterdijk
  • Arjun Appadurai
  • Toni Negri
  • Michael Hardt
  • Lev Manovich
  • Kristin Freireiss
  • Philippe Morel

Institutions

  • MVRDV
  • Centre Pompidou
  • Galerie Aedes East
  • Institut néerlandais d'architecture
  • Make-World Festival
  • C.S.I.R.O. (Commonwealth Scientific and Industrial Research Organization)
  • United Nations
  • Villa VPRO
  • Eyebeam
  • Fondation Pinault
  • Berlage Institute
  • 010 Publishers
  • Actar
  • artpress
  • Le Monde
  • University of Minnesota Press

Locations

  • Berlin
  • Germany
  • Munich
  • Barcelona
  • Spain
  • Netherlands
  • Belgium
  • Benidorm
  • Sahel
  • Paris
  • France

Sources