ARTFEED — Contemporary Art Intelligence

MuseumWeek 2020: #Togetherness as Global Theme

festival-fair · 2026-04-27

The 2020 edition of MuseumWeek, a global digital cultural festival, is scheduled from May 11 to 17, with the overarching hashtag #Togetherness. Organizer Benjamin Benita of Culture For Causes Network explained that the theme was chosen before the pandemic but has gained renewed urgency as a call for global unity during the COVID-19 crisis. The event, which began in 2014 on Twitter and has expanded to Instagram, Snapchat, Weibo, and Vkontakte, will feature daily hashtags: #EroiMW (Heroes), #CulturainQuarantenaMW (Culture in Quarantine), #InsiemeMW (Together), #MomentialMuseoMW (Museum Moments), #AmbienteMW (Environment), #TecnologiaMW (Technology), and #SogniMW (Dreams). Participating museums worldwide will share videos, conferences, and other content via these hashtags. MuseumWeek is supported by UNESCO and Europa Nostra.

Key facts

  • MuseumWeek 2020 runs from May 11 to 17, 2020.
  • The global theme is #Togetherness.
  • Organizer is Benjamin Benita, President of Culture For Causes Network.
  • The event started in 2014 on Twitter.
  • Platforms include Twitter, Instagram, Snapchat, Weibo, and Vkontakte.
  • Daily hashtags: #EroiMW, #CulturainQuarantenaMW, #InsiemeMW, #MomentialMuseoMW, #AmbienteMW, #TecnologiaMW, #SogniMW.
  • Supported by UNESCO and Europa Nostra.
  • The festival is described as the first international cultural festival for museums on social media.

Entities

Institutions

  • Culture For Causes Network
  • UNESCO
  • Europa Nostra
  • Artribune

Sources