Museums reopening as chance for innovation in Italy

Italian museums may reopen on May 18, 2020, but uncertainty remains over organization and safety measures. The author argues that a well-managed reopening could improve Italy's international image, traditionally associated with creativity but also political instability and economic disorder. A disciplined approach to the pandemic could shift stereotypes and boost tourism and the economy. The article outlines five priority actions: online booking systems with time slots, cameras to monitor visitor distance and flow, proper sanitation methods that preserve artworks, mandatory audioguides with distance alerts, and complete Wi-Fi coverage. These technologies would enable a safe reopening and long-term innovation, making Italy's museum system among the most advanced globally. However, political will and significant investment are required. The author emphasizes that reopening museums should be treated as reopening a complex economic sector, not just providing leisure. The piece is written by Stefano Monti, partner at Monti&Taft, and published on Artribune.