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Museums must prioritize quality of experience over visitor numbers, says Egyptian Museum director

opinion-review · 2026-05-04

Christian Greco, director of the Museo Egizio in Turin, argues that museums should not focus solely on visitor numbers but on the quality of the experience and accessibility. He emphasizes that museums must communicate their research to the public, breaking down cultural barriers. The article, published on Artribune, critiques the superficial media attention on tourism statistics and calls for a deeper engagement with cultural heritage.

Key facts

  • Christian Greco is the director of the Museo Egizio in Turin.
  • The article was published on Artribune.
  • Greco argues that visitor numbers should not be the primary measure of a museum's success.
  • He emphasizes the importance of communicating research to the public.
  • The article discusses the need to break down cultural barriers in museums.
  • Greco believes museums should focus on the quality of the visitor experience.
  • The article critiques the media's focus on tourism statistics.
  • The Museo Egizio is in Turin, Italy.

Entities

Artists

  • Christian Greco

Institutions

  • Museo Egizio
  • Artribune

Locations

  • Turin
  • Italy

Sources