Museums must evolve beyond exhibition spaces to remain central

Contemporary art is exploring ubiquity, yet few consider how this transforms exhibition spaces. Museums currently dominate due to security and professionalism, but digital art—which cannot break—could be shown in supermarkets or garages. To stay relevant, museums should anticipate change, acting as service structures that partner with producers, offering logistics and expertise. This strategy turns a potential crisis into an opportunity: museums can become cultural activators, not just attractors, by leveraging their brand, local relationships, and skills. They could engage in real-estate scouting, less institutional communication, and public-private partnerships that benefit both parties. Instead of merely hosting conferences on urban regeneration, museums should drive art out into peripheries, acting as real estate regenerators. The article by Stefano Monti, published in Grandi Mostre #26 on Artribune, argues that museums must proactively evolve or risk losing their centrality for certain art forms.