Museum of Dreamers Opens in Rome with Immersive Installations

The itinerant Museum of Dreamers arrives in Rome on October 6, 2023, following successful editions in Madrid and Milan. Housed at the PratiBus District, a repurposed ATAC bus depot, the exhibition features 21 immersive installations designed by Milanese designers Elena and Giulia Sella, founders of Postology, a Retail&Brand Experience agency. The experience includes light games, sound effects, interactive walls, a ball pit, a heart tunnel, cloud swings, and a 100 Dreamers wall with motivational quotes from celebrities. The show runs until January 28, 2024, and targets a younger audience with a focus on experiential engagement rather than traditional art.