Museum of Dreamers opens in Milan as immersive experience

The Museum of Dreamers, a temporary exhibition space in Milan near the Duomo, opened on an unspecified date and runs until March 27, 2022. Occupying over 2,000 square meters, it features 15 interactive installations focused on entertainment rather than displaying artworks or educational materials. Founded by Elena and Giulia Sella of the brand and retail agency Postology, the project aims to "reeducate to the culture of dreams" and offers an escape after pandemic hardships, especially for younger audiences. The colorful, kitsch-themed environments include upside-down houses, pink ball pits, ice cream installations, psychedelic rooms, floral tunnels, and neon signs, each tied to motivational themes like "Free your power," "Never stop dreaming," "Never give up," "Do what you love," and "Enjoy the moment."