Museu Judaico de São Paulo explores Holocaust memory and consumer society through Boris's art

The Museu Judaico de São Paulo is presenting a powerful exhibition featuring the work of artist Boris, which confronts the Holocaust and consumer society. Boris's art is described as contundente (forceful), addressing what is termed the obscenity of both historical atrocity and contemporary consumption. The museum itself is actively seeking to intertwine its presence with the city of São Paulo and establish connections with other cultural institutions. This exhibition represents a significant cultural engagement with memory and societal critique within Brazil's largest city. The show's thematic focus on remembrance versus forgetting is encapsulated in the phrases 'Esquecer? Jamais!' (Forget? Never!) and 'Lembrar? Sempre!' (Remember? Always!). Through this presentation, the Museu Judaico de São Paulo positions itself as an institution grappling with difficult historical legacies while engaging with contemporary artistic practice.