Muhammad Abu Bakr Designs LYX Branding with Serif Typography and Natural Tones
Muhammad Abu Bakr, a designer, has developed an elegant brand identity for LYX, a high-end furniture and interior brand. The visual design combines a striking serif wordmark in New York font with the sleek Ranade sans family. Its color scheme is inspired by nature, featuring rich forest green, dark maroon wood, soft gray, and light peach. A minimalist box mark outlines the clean lines of the furniture, while the layouts effectively utilize white space and distinct text blocks. Printed materials include thick black cards, posters, a metal blade sign, and booklets on deep green paper that highlight custom designs. The project illustrates how understated branding enhances bespoke craftsmanship, providing inspiration for interior design systems and lifestyle print collections. The complete case study can be found on Behance.
Key facts
- Muhammad Abu Bakr designed the LYX branding identity.
- LYX is a luxury interior and furniture brand.
- The identity uses New York serif and Ranade sans fonts.
- Colors include forest green, maroon, gray, and peach.
- Print assets include black cards, posters, a metal blade sign, and booklets.
- Booklets use deep green paper to highlight custom furniture.
- The branding system is intended for interior design and lifestyle print.
- The case study is published on Behance.
Entities
Artists
- Muhammad Abu Bakr
Institutions
- LYX
- Behance